How Colors are used in web design

Web design is not an easy job. There are a lot of things which we have to keep in mind while creating an attractive website. Color is one of the most important but least understood elements of web design today. It can bring life to any image, text or graphics. It can create the atmosphere needed in order to capture the viewer's decision and loyalty. If the colors are unsuitable, the eye will reject the site and your product may be rejected too, no matter how good it is. Color effects how we see the world around us. It can affect our emotional and physical responses to visual stimuli, and can even rule how we interpret these stimuli. This is why color is so important in fields of graphic and environmental design, and why graphic designers, go to such great lengths to understand the influence of color and to use it in just the right way. The best way to use color is to experiment and observe. Test color combinations out and see how they make you feel. Chances are that if you feel a certain way when you see colors others do also. But, there are some fundamentals that can help any designer. It is therefore important for any designer to know what colors mean and what delicate message hides within every tone. White - Suggests truthfulness, purity, clean, devotion, mild, and contemporary. White is the best color for a background color on the web. For business it can be refreshing and sterile. Black - Suggests elegance, boldness, power, authority, seductive, evil, sophistication and classic. Black is the ideal choice for text on a light background. It is hard on the eyes when used as a background on web sites. Red - Suggests strength, sex, excitement, passion, speed, danger, aggressiveness, and demands attention. In business it is associated with debt. Red is the most emotionally intense color. It stimulates a faster heartbeat and breathing. Blue - Blue is a already a standard business-to-business color. Navy blue, or dark blue is used for business logos, business suits and so on. Even hospitals and health sites use blue for their design. Light blue symbolizes happiness and Heaven, while some shades of blue are depressing. Use blue carefully for web design. Green - Suggests abundance, health, fertility, freedom, healing, nature, growth, jealously, and cool. In business it suggests status and wealth. It is the easiest color on the eye. Brown - Suggests effectiveness, politeness, richness, and helpfulness. Brown is the color of earth, and is abundant in nature. Gray - Suggests earnestness, authority, and practicality. In business it suggests traditional and conservative. Pink - Suggests softness, sweet, femininity, well-being, innocence, and nurture. Purple - Suggests dignity, spirituality, royal, luxury, wealth, authority, mournfulness, and sophistication. In business it is upscale. Purple is favored by the artistic. Orange - Suggests playfulness, pleasure, cool, warmth, cheer, vibrant, strength, endurance, and ambition. Yellow - Suggests sunshine, warmth, cheer, happiness, cowardice, and jealousy. In business it is appealing to intellectual types and is good for accents. Yellow enhances concentration, increases metabolism, and is the most difficult color for the eye to take in. Gold - Suggests expensive and prestige. Silver - Suggests cold, scientific, and prestige. Color is a powerful design tool. Strong reactions to color from the audience of a site can assist in such things as brand confidence, sales growth, and readership. The web designer must match the colors they choose to the message and image they want to get across to the web site's customer..

About the author:

Nasir Mehmood is a Senior Web Marketing Executive at MechTechnologies.com .

MechTechnologies is a professional web design company that offers affordable custom web site design and development. Services we offer: Corporate web site design, E-commerce web site design, Content Management Software integration into existing web sites, Software Development.

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