Brochures

Anyone who has studied sales literature knows that the internal marketing services for many companies is limited. At MechTechnologies not only do we have expertise in the field of creating superior designs, we also concentrate on the marketing components. We understand the importance of having quality-assured, a-class designed brochures. MechTechnologies has a Process for creating top quality professional brochure design. Once you choose your brochure design package, we'll begin to create a custom brochure that will successfully serve your business and help you get more customers.

Our proven process for creating successful brochures

Having a brochure designed for your company should be a well thought out and calculated process. We will educate you from the beginning design process to the final printing. Our goal with all our clients is to create a piece of collateral that evokes professionalism.

Step Getting Started

The first question you need to asked is "What does my company want this brochure to do?" or "What purpose will the brochure serve?" Your company may have multiple reasons for designing a brochure. Organize them in order of importance. Some of the purposes for a brochure may be for product exposure, direct marketing, business reply or a combination of the above or many other reasons.

These following guidelines will be useful for everyone as work progresses on your brochure design project. The list provides structure for the project. The project manager can assign work for groups responsible for providing information and the graphic designer will know what type of brochure needs to be designed.

Step Content

We also recommend you consider using a copywriter to help you write content . Writing We can also assist in writing content. We have professional copywriters who know how to deliver your message in a compelling and effective manner.

Brochure content should be written in relation to the purpose of the brochure. Are you promoting or offering special pricing on a product? If so, the content should show these special prices and include them on the cover and back of the brochure. Most often you can't control how the reader will receive your brochure, face up, face down or open. If you're mailing your brochure you can bet it's going to be face down in the mailbox because postal workers deliver mail with the label up so they can see what address to send it to. Getting your target market to read content is sometimes a challenging task. If your message is both on the front and back of the brochure, you've increased the odds that your target market is going to see the special pricing you're offering.

Step Brochure Format

Once the content is developed it becomes clearer what the size of the brochure is should be. Developing content before the format of the brochure is decided upon eliminates the problem of choosing a brochure format that is either too big or too small for the amount of content you have.

Step Images

Images and content should be discussed at the same time, for two reasons. First, images also play a role in determining the size of the brochure. Second, if a photo shoot is needed it can be done concurrently with the content writing.

Step Design

If the company has a specific look and feel they are trying to attain, please provide samples for the graphic designer. This will expedite the process and help in achieving the desired results. If the company doesn't have a specific design in mind, we will encourage project leaders to discuss design concepts and review brochure samples to select designs and concepts the company is more receptive to.