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MechTechnologies specializes in search engine friendly content management systems. Before explaining the search engine friendliness of a content management system, we have to answer one question:
Wiki definition of a web content management system is “A web content management system is a software system used to manage and control a large, dynamic collection of web material (HTML documents and their associated images).” In simpler words, if you think that you will update your website quite often, and want your customers to see fresh content more often, then you need a web content management system (CMS) to update your website through a secure admin control panel. But the disadvantage of web content management system is, that it displays dynamic content, and dynamic content is NOT search engine friendly, because it is hard for a search engine to index dynamic content.
Most Content Management Systems have given any thought to being Search Engine Friendly. Majority of Content Management Systems will pass multiple variables or parameters in the browser, making it difficult for a search engine to index your page.
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Most customers can not appreciate search engine friendliness of a website. But for us, it is the MOST IMPORTANT element for any website. If you are not getting visitors on your website through search engines, it means … you are losing potential customers. A search engine friendly page is a web page designed and optimized for high search engine rankings. Such pages are rich in keywords and structured for ease of crawling. Our custom CMS’s are specially developed to have search engine friendly URLs. They have easy indexable Meta Tags. Our CMS does not pass any variables or parameters to the search engine, which makes it easy for the search engines to crawl its pages.
Here is an example of a URL that would make is hard for a robot or spider to index it. http://www.examplewebsite.com/index.php?pageid=3&sort=ascending&language=english&rvisitor=y As you can see the ? and & are considered parameters. That means the URL is querying database and will fetch the content from database. This is called dynamic content. Many SEO professionals have concluded that more than two parameters or variables in a URL will make it difficult for web site to get listed.